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Creating a Premium Pricing Culture

2Bobs—with David C. Baker and Blair Enns
2Bobs—with David C. Baker and Blair Enns
Episode • Jul 3, 2024 • 31m

Pricing is a prison cell of our own making. And it’s cultural. Blair has come up with a series of prompts as a creative exercise to help us all move into a realm of higher pricing.

 

Links

“Creating a Culture of Premium Pricing” by Blair Enns at WinWithoutPitching.com

“Have we Hit Peak Strategy?”

“Be the Client You Want to See in the World”

2Bobs—with David C. Baker and Blair Enns • Creating a Premium Pricing Culture • Listen on Fountain