Who needs a life coach? A lot of people, according to the endless numbers offering their services. In a competitive market, Michael Serwa stands head and shoulders above the others. He started small, and built up to the point where he charges eye-watering sums to a list of very well-heeled clients. His approach may not for everyone, but he is definitely on to something. His book, From Good to Amazing: No-Bullshit Tips for The Life You Always Wanted, is available from all good sellers.

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