In this episode, Dave is joined by Taylor Udell, Head of Growth at Champify, a sales intelligence platform that helps B2B sales teams identify key contacts for more effective outreach. With experience at companies like Twilio and Heap, Taylor shares the marketing strategies she’s used to drive growth in sales-led organizations.Dave and Taylor cover:How Champify drives awareness through events, LinkedIn organic, and thought leader adsWhy they stopped doing direct response ads and are seeing better results with high-value content assetsWhy cold calling is an effective channel in Champify's sales-led approachWhy they chose to stop hiring freelancers and agencies and instead opted to build expertise in-houseTimestamps(00:00) - - Intro to Taylor (03:41) - - How to Build Product Awareness (08:15) - - Why Thought Leader Posts Are a Better Approach Than B2B Ads (10:33) - - How To Measure LinkedIn Effectiveness (14:32) - - Areas Where Taylor Hopes to Drive Revenue Growth at Champify (18:28) - - Why Cold Calling Works at Champify (20:11) - - Measuring Success Between Sales and Marketing (22:12) - - Why Champify Stopped Using Direct Response Ads and Is Seeing Better Results with High-Value Content Assets (25:57) - - Driving Higher Intent with Content Assets (28:18) - - Why Champify Stopped Outsourcing Until They Had a Definition of “Good” (31:06) - - Measuring Success Without Gating Content or Generating MQLs (33:58) - - Advice for New Marketing Leaders (37:31) - - Closing Remarks Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It’s the only way you can truly “own” your audience.But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more