Dave shares the 16 lessons he wishes he knew as a first-time marketing leader, going from marketing manager to CMO in four years. This is a recording from Metadata's DEMAND 2022 virtual event in October 2022. The lessons include:1. Forget acronyms2. The story is the strategy3. Think hard about “offers”4. Push your team past incremental thinking5. Get on the same page as sales6. Don’t “be” finance and ops...partner with them7. Master internal communication8. Articulate the strategy9. Think short-and-long-term10. Understand what the CEO cares about11. Make hiring your job, not a side project12. Create your own momentum13. Your job is to get the job done14. But do the job first, before hiring externally15. Get comfortable making bets without perfect data16. Spend the budget (all of it)
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