Welcome to another Expert Insights discussion, today we are joined again by:



🔹 Pau Siquier from mirai, one of our Expert Partners



This is the 3rd video in the series we are recording with mirai



In the previous video we took a closer look at the lower funnel, it’s role in traffic acquisition and why it is the most effective area to invest money to drive direct bookings



In this third video we look into the Middle and Upper Funnel



·         What are they?

·         Why are they important?

·         What role do they perform?

·         Typical activities and techniques?

·         And what metrics do we use to track?



Hope you enjoy the discussion👍

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 Here is the YouTube link: https://youtu.be/XyAdgSKTTP0



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