Dave is joined by Natalie Taylor, Head of Marketing at Capsule. Natalie shares her journey from getting laid off to finding her dream job through LinkedIn, and how she’s now building meaningful customer relationships through intimate in-person events at Capsule.Natalie and Dave cover:The “intimate dinner strategy” Natalie is running and how it drives growth for CapsuleChallenges to measuring influencer campaigns in B2B and her approach to choosing who to work withHer step-by-step process to a successful product launchTimestamps(00:00) - - Intro (05:42) - - Natalie’s Marketing Career Path (09:49) - - Loving the Product Makes You A Better Marketer (12:43) - - Product Launches and Growth (14:42) - - Keys to a Successful Video Strategy (17:45) - - Coordinating Launch Projects with Marketing and Product (23:29) - - B2B Influencer Outreach (28:32) - - Influencer Measurement Challenges (33:37) - - Curated Dinner Strategy (37:12) - - Lead Generation and Outreach with Apollo (47:11) - - Transitioning to Product-Led Growth (52:31) - - Working with the CEO Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It’s the only way you can truly “own” your audience.But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more