The world of business development and marketing in law firms is constantly changing as professionals work to adapt to new challenges, integrate technology, and redefine the ways to meet client needs.  Today on the CMO Series Podcast, James Barclay is joined by Joe Palermo, Chief Operating Officer at Crowell & Moring, and Greg Fleischmann, Director of Client Development at WilmerHale, to discuss the major shifts that are shaping the legal marketing profession for the next few years. Joe, Greg and James cover:  The last 5 years in legal marketing and the biggest shift within the profession How the role of marketing is changing in law firms The challenges and opportunities of taking on more client-facing roles  How the role of CMO will potentially evolve in law firms in the next few years The key skills necessary for CMOs to thrive in 2025 and beyond How integrating AI tools can enhance client services and operational efficiency in legal marketing Advice for law firm leaders looking to adapt and equip their marketing and BD functions in the future