Amanda Natividad is VP of Marketing at SparkToro. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Dave and Amanda catch up after Amanda's return to work after having her second child, talk about trends they are seeing in B2B marketing today and what Amanda's seen work at SparkToro (including email strategy and LinkedIn). Plus they talk about the path to CMO - and why Amanda enjoys being a team of one.Timestamps(00:00) - - Webinar Promotion Without Links and Returning to Work After Maternity Leave. (07:12) - - The Emotional Impact of Parental Leave. (09:48) - - Navigating Career Paths in Marketing. (13:18) - - SparkToro's Audience Research Tool and Growth Strategy. (15:39) - - VP of Marketing at SparkToro: Managing Top-of-Funnel, Organics, and Events. (20:19) - - Rethinking the pursuit of status in business. (23:18) - - Contemplating financial gains and their true value. (25:30) - - Prioritizing time over extra income for happiness. (31:46) - -Transitioning from Consulting to Content Business: The Evolution of Exit Five. (34:21) - - The challenges and potential rewards of solopreneurship. (36:36) - - Navigating Hiring and Trust in a Small Team (40:25) - - Strategic Email Marketing at Sparktoro: Balancing Frequency and Impact. (43:26) - - Sparktoro's Email Strategy: Quality over Quantity and List Management Tactics. (45:28) - - The challenge of balancing marketing strategies. (50:45) - - Optimizing LinkedIn Strategy: Pinning Comments and Zero-Click Content. (52:52) - - Embedding Webinar Links in Blog Posts for Engagement (55:13) - - Closing Thoughts Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It’s the only way you can truly “own” your audience.But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more