Episode 301 - Jon Derkits on Building an Amazon Brand That Lasts
Jon Derkits, a former Amazon marketplace leader and now independent brand owner, shares his expert insights for Amazon entrepreneurs.
He draws from his experience creating the "Best at Amazon" newsletter and his finance background to discuss Amazon Selling Strategies, Collaboration on Amazon, Impact of U.S.-China Tariffs, Essential Amazon Seller Tools, Balancing Content and Engagement, and Financial Acumen in E-commerce.
Ready to level up your Amazon game? Tune in and gain the insights you need to thrive in this competitive Amazon marketplace!
Episode Notes:
00:17 - Jon Derkits Introduction
02:06 - Jon Derkits Background
05:02 - Role of Finance in Amazon Business Strategy
06:14 - The Newsletter: Best at Amazon
11:27 - Navigating the Amazon News Cycle
13:05 - Tariffs and Their Impact on Amazon Sellers
17:33 - Anker Price Increase
19:46 - The Concept of One-Way Doors in Business Decisions
22:12 - Decision-making Frameworks
22:56 - Tech Stack and Tools for Amazon Sellers
25:05 - Combining SmartScout with Keepa
29:10 - The Simplicity and Power of SmartScout Data
32:38 - Jon Derkits’ Favorite SmartScout Features
39:35 - Two Best Tips From Jon
Related Posts: Why Amazon Vendors Feel Ignored and What They Can Do About It
How to Reach Jon:
LinkedIn: linkedin.com/in/jon-derkits
Websites: auxoecommerce.com | tidycal.com/jonderkits/quick-chat
BEST@AMAZON NEWSLETTER: https://bestatamazon.ck.page/
AMAZON COACHING & ADVISORY: https://tidycal.com/jonderkits/amazon-coaching-and-advisory
Scott’s Links:
LinkedIn: linkedin.com/in/scott-needham-a8b39813
Instagram: @smartestseller
YouTube: www.youtube.com/@smartestamazonseller2371
Newsletter: https://www.smartscout.com/newsletter-sign-up