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Why the Way Hotels Forecast is Wrong and Outdated

Revenue Hub
Revenue Hub
Episode • Feb 10, 2022 • 43m
Welcome to another of our Coffee Time chats.



Today we are joined by:



🔹 Apo Demirtas – CEO & Founder at HotelIQ



NB: HotelIQ are one of our Expert Partners



Today we talk about the way Hotels Forecast and why the current method is wrong and outdated.



We touch on a number of subjects, namely:






  • Flaws in the current way hotels forecast?

  • Is ‘forward looking ‘data only of value at macro/corporate level?

  • Prediction rather than forecast and the ‘zero based’ principle?

  • Why a resistance to change?


Hope you enjoy it 🤞👍



If you would like to watch the video 👀

Here is the YouTube link: https://youtu.be/-cloAdKo7EA



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