Episode 304 - Why Carrier Central Demands Your Attention with Tyler Allgaier

Episode • May 13 • 29m

Discover the underutilized potential of Amazon Carrier Central for enhanced shipment trackability, effective management, and avoiding costly delays, especially during peak times such as Prime Day. Tyler Allgaier, Founder & CEO of Pitted Labs, breaks down how live loads directly at fulfillment facilities can be a game-changer for your operations.

But that's not all – Scott and Tyler dive deep into Amazon bundling strategies, exploring how recent policy updates impact consumable categories and how creating unique offers can give you a competitive edge. Learn how smart bundling can significantly increase your AOV, thereby reducing the percentage impact of FBA fees, much like Costco’s successful model.

Tyler also shares insights on using virtual bundles as a low-risk way to test market demand. Plus, get tips on navigating D2C shipping and direct carrier negotiations in light of changing postal service rates.

Episode Notes:

00:22 - Tyler Allgaier Introduction

02:20 - Background and Origins of the Carrier Central

03:32 - The Importance of Carrier Central: Practical Advice

09:07 - Amazon’s Bundle Policy Updates

13:19 - The Benefits and Strategy of Bundling on Amazon

14:29 - Types of Bundles and Customer Behavior Insights

16:00 - Bundling Tactics: Operational Considerations and Virtual Bundles

20:11 - Catalog Expansion vs. Profit Optimization Through Bundling

21:31 - Innovative Bundling: Cross-Brand Collaborations

23:47 - Trends in Logistics and the Role of Direct Carrier Relationships

26:52 - Tyler Allgaier Future Plans and Final Thoughts