In this special edition of the CMO Series, Jennifer Green welcomes Robyn Addis, Chief Operating Officer & Chief Marketing and Business Development Officer at Legal Internet Solutions Incorporated (LISI) to the podcast to talk about her career in professional services marketing and the very personal experiences that inspired the creation of #FollowFriday and its inaugural conference. Jennifer and Robyn discuss: Robyn’s background and career journey to her current role at LISI  The catalysts for creating #FollowFriday and next year’s inaugural conference The importance of creating a platform and network that empowers women in professional services  What people can expect from attending the 2023 conference The different ways people can get involved in Follow Friday and the conference   The success #FollowFriday has seen so far  Guidance for anyone interested in joining the community