The rise of the marketing and business development function within law firms presents new opportunities for those developing a career in the industry. But how you approach and act upon those opportunities is the key to success. On this episode of the CMO Series, Ali Bone is lucky to welcome Matt Goffe, Director of Business Development at Eckert Seamans, who shares his journey in legal business development and advice for BD professionals looking to make an impact in their careers. Ali and Matt cover: Matt’s career journey and how he came to his current role at Eckert Seamans The pivotal points in Matt’s career and what he learnt from those experiences  The key opportunities today for having an impact on the firm and building a successful career The differences between sizes of firms in how business development professionals need to approach their roles The programs currently creating impact at Eckert Seamans and the most significant opportunities for senior business development professionals to have an impact on their firms  How to make the most of the Legal Marketing Association as an opportunity for growth The future of careers in legal marketing & BD Advice for others looking to make the most of the opportunities that exist in legal marketing and business development