Law firm leadership requires a collaborative effort across all functions. Collaboration between lawyers, teams and practices can be pivotal to the success of marketing and business development.  In this episode of the CMO Series, Alistair Bone welcomes Clinton Gary to share his insights on how law firm CMOs and Managing Partners can effectively collaborate. With 25 years of experience as CMBDO in prominent law and Big 5 firms, Clinton is currently the Founder and Managing Partner of CREDO Consulting and has a focus on collaborative growth. Clinton and Ali cover: The meaning of collaboration and why Managing Partners and CMOs should prioritize it Clinton’s journey and experiences that have contributed to his expertise in collaboration The critical role of collaboration in marketing and business development Key signs or indicators that suggest collaboration needs to be improved within a firm Common challenges that firms face, hindering effective collaboration Identification of collaboration issues and the practical steps to improve it What Managing Partners and CMOs should focus on to enhance collaboration within their firms