In this Exit Five Live session, Dave is joined by Natalie Marcotullio, Head of Growth at Navattic, a leading interactive demo platform for B2B marketing. Natalie is an expert in optimizing the B2B buyer journey with innovative demo solutions and data-driven strategies.Dave and Natalie cover:Why accessible, usable, and transparent websites is important in improving the buyer experienceHow to incorporate interactive demos to accelerate the sales cycle and increase conversion ratesPublic pricing and how it affects buyer trust and decision-making in B2B salesTimestamps(00:00) - - Intro to Natalie (06:20) - - Why Marketing Requires Full Company Alignment (10:47) - - Why You Should Have a Transparent Pricing Page (13:14) - - Improving Sales Automation, Pricing Pages, and Interactive Demos (16:01) - - How To Secure Buy-In (18:16) - - Why Sales Responds Well to Demo-ing Benefits (19:34) - - Commsor Teardown (26:26) - - Andimol Teardown (32:13) - - Directus Teardown (36:52) - - Firstbase Teardown (40:10) - - TeraLeap Teardown (43:13) - - Q&A Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It’s the only way you can truly “own” your audience.But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more