Episode 283 - Navigating Amazon's New Bundle Policy

Episode • Nov 12, 2024 • 10m

Amazon has recently updated its bundle policy, and this episode is dedicated to breaking down the implications for sellers of all sizes.

Scott discusses the specific changes, their potential impact, and strategies to continue leveraging bundling to boost sales. He also explores successful bundling strategies, using Fender guitar bundles as a case study.

By analyzing their approach, we'll uncover valuable insights into creating compelling and compliant bundles. Additionally, we'll delve into the role of software tools such as Smart Scout in identifying bundling opportunities and optimizing product listings.

Join Scott as he navigates this evolving landscape and empowers you to maximize your sales potential.

Episode Notes:

01:50 - Updated Product Bundling Policy for Consumables

03:35 - Example of Non-compliant Bundle

04:30 - Case Study: Fender Guitar Bundles

07:43 - The Role of Software in Bundling

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