In this episode, we share our perspective on the importance of thinking ahead by diversifying your business on Amazon. We cover the advantages of the Seller Central Program vs. the Vendor Central Program, as well as what agencies are and how we can use them to our advantage. We also discuss the current state of brands and wholesale on Amazon, as well as where they could be going and how diversification can prepare us for the future.



-Intro: Where is Amazon Going? 0:20

-Negotiation in the Vendor Central Program 1:53

-Seeing Amazon’s Profitability Strategies as an Opportunity 3:46

-What is an Amazon Agency? 4:21

-How Agencies Are Helping Seller Central 5:10

-Going From Vendor to Seller 6:19

-Brands vs. Wholesale Now 7:30

-The Benefits of Diversifying 10:07

-Treat Every Day Like Day One 13:09

-Amazon is Always Changing--Think Ahead 14:47



“If I was talking to my best friend in the world who had a brand, I would tell him, ‘Sell directly yourself on Amazon.” 6:08



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