In this episode, Dave is joined by Kris Rudeegraap, CEO of Sendoso, a leading platform for direct mail and gifting in B2B marketing. Kris is an expert in using creative direct mail tactics and AI to create profitable marketing campaigns. He has helped numerous companies enhance their engagement and conversion rates through thoughtful and personalized gifting strategies.Dave and Kris cover:The differences between Growth Ops and Revenue Ops (and where each is most effective)Must-try direct mail strategies that go above and beyond to create memorable customer experiencesHow companies have created automated programmatic outbound strategies using AI, including tools and techniques that enhance efficiency and personalizationTimestamps(00:00) - - Intro (06:29) - - Navigating the SaaS Market: CEO Perspective & New Media Ventures (09:13) - - Rethinking Outbound in 2024 (12:50) - - How to Actually Use AI in Outbound (16:17) - - Early Adoption of AI (17:06) - - Direct Mail Gifting and AI (22:18) - - Avoiding Unwanted Gifts (24:51) - - Outsourcing with Automation (29:33) - - Sales Team as Consultants for Prospects (33:02) - - Tools and Data We’re Using (35:34) - - Effective Prospecting with Personalization and AI (37:54) - - Using AI to Stand Out Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It’s the only way you can truly “own” your audience.But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more