In 2016, Ryan Kulp launched Fomo because he saw marketers using aggressive popups on their websites. Kulp reasoned that if he could show other people were shopping and interacting with a site, it would give new visitors confidence in the company. Fomo allows businesses to show off real-time customer interactions (purchases, opt-ins, even pageviews) with a line of code the company installs on their site. Kulp led Fomo to around $1 million in Annual Recurring Revenue (ARR) before deciding to step down as CEO in 2020. Two years later, an acquirer approached Kulp about acquiring Fomo. Initially, he wasn't interested, but after some soul-searching, Kulp decided to sell Fomo to Relay Commerce in a lucrative exit.