This podcast looks at Total Revenue Forecasting (TRF) as a logical first stepping stone towards Total Revenue Management (TRM).



It touches on the different areas where TRF can be applied, the challenges that can be faced and the importance of the PMS and the data it produces.



Finally, it considers how the Revenue Manager needs to evolve and how TRF/TRM provides the opportunity to do that - for the benefit or themselves and their Hotel.