Blair’s latest obsession is bounded rationality, in which he sees too many creative firms failing to make “rational” decisions because they choose to bind their businesses with outdated and overly-constraining ideals like the 80/20 principle.

“The Great Convergence is Upon Us” by Blair Enns for Win Without Pitching

Award-winning “Unapologetically Human” ad campaign by Kruger and BHLA

Productize: The Ultimate Guide to Turning Professional Services to Scalable Products by Eisha Tierney Armstrong