Dave and Matt (Marketing Manager at Exit Five) go behind the scenes of our best live session (don’t call it a webinar!) yet. Matt also shares his insights on targeting multiple personas and generating compelling content ideas.Matt and Dave cover:Creating content for multiple personas without losing your brand’s voiceSecrets to engaging webinars that people actually want to attendTop tools and strategies for generating content ideas that resonateTimestamps(00:00) - - Intro (07:13) - - Creating Content that Gets Engagement (08:16) - - Making Webinar Content Relevant (11:11) - - Webinar Content Feedback Loops (14:55) - - Using Incentive to Drive Registration (18:48) - - When to Use Niche Formats: Understanding Your Audience (24:55) - - How to Use Reddit for Content Ideas (26:27) - - Using Popular Community Posts for Onboarding (28:41) - - How We Do Audience Research Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It’s the only way you can truly “own” your audience.But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more