Marketers and Business Development professionals are crucial to the success of a law firm's strategy, yet for many, the way firms create their strategy remains a mystery.  On this episode of the CMO Series Podcast, Alistair Bone welcomes Brie Leung, Chief Strategy Officer at Much Shelist, to help demystify the strategic planning process and discuss the role of a Chief Strategy Officer in designing and executing an effective law firm strategy. Brie and Ali discuss: How a law firm strategy happens and the steps to creating one How Brie came to her role as Chief Strategy Officer, and the moment she realized she was able to add real value to a firm The ‘design process’ and why Brie refers to it in that way The definition of an effective strategy How to start implementing a strategic plan The process of keeping to the plan in the medium to long term How to tell if you are successful with a strategic plan Advice for those trying to improve the way their firm designs and executes a strategy