Welcome to another of our Coffee Time chats. In this discussion we are joined by:
In this discussion we talk about the 'new kid on the block', the Commercial Strategy Role, that overarching role encompassing Revenue, Marketing and Sales.
We explore what is driving this change? Where the role is being adopted and why there may be resistance at the independent hotel level.
We dig into some of the core benefits of embracing this evolution and how independent properties, and groups, can dip their toe in this commercial role without gambling everything on this change.
Hope you enjoy the discussion👍
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We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
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