Today I’m talking to Brett Dickinson with Pacific SIR.Born in Atlanta, GA, raised in Las Vegas, NV, visiter of 60 countries and former resident of 5 countries,  Brett transitioned from world champion professional tennis player to record-breaking residential real estate agent. He holds the highest priced sale in La Jolla for $24,700,000 and the record-breaking sale in Bird Rock Waterfront for  $20,0000,000. That is $7,000,000 over the former highest sale price of $13,000,000.  Between his track record and talking to Brett, it’s clear, it didn’t happen by luck alone. Brett and I talk about “How to Break Records in Your Business"0:00 - Brett Dickinson: How to Break Records in Your Business2:36 - Brett Dickinson’s track record7:00 - Working with clients with high expectations14:32 - Brett talks about the $28 million house to break a sales record by almost 10 million in a new market15:15 - Change the game… Thinking about how people behave18:26 - Brett shares a story of a seminar20:07 - Positioning for what people are looking for25:38 - How to understand and leverage the constantly changing real estate market33:44 - Brett’s business plan44:50 - A snap overview of La Jolla's market48:53 - The listing presentation: what makes it special52:38 - Partnering with The Altman Brothers56:30 - About ‘the performance element’1:05:05 - The Final 3People/Resources Mentioned - WebsiteAndre AgassiJimmy ConnorsRoger FedererSeth GodinCharlie BrownJere interviews the world’s most renowned and best real estate agents around the country and the world.These outstanding Agents tell their stories, how they got into the business, and what has made them successful in one of the oldest and most competitive industries.All of this on the “Jere Metcalf Podcast, Top Real Estate Agents tell how they do it.”www.JereMetcalfPodcast.comPowered byBreakthroughLuxury Coaching & MembershipGetStarted.BreakthroughLuxury.comJMPodcast.comWhere top real estate agents well how they do it.This podcast is where real estate agents across the country to come together sharing ideas to take your there and our business to the next level.► YouTube Channel: YouTube.com/c/JereMetcalfPodcast