Scott welcomes Belal El-Harazin, founder of Automato AI, to discuss how AI is transforming Amazon content creation, keyword strategy, and catalog management.



Belal shares Automato AI’s mission to help sellers scale with automated content refreshes, brand voice integration, and powerful keyword discovery. Also highlighting fun.com’s AI-generated listings outperforming human copy.



The conversation covers the shift from manual listing updates to autonomous optimization, Amazon’s evolving search from keyword-driven to intent-based, and best practices for updating listings without losing relevance.



Belal also explains how Automato AI serves as an “operating system” for large catalogs, complete with analytics, segmentation, and price monitoring.

Episode Notes:

00:38 -  Belal El-Harazin Introduction
01:55 - Automato AI’s mission
03:06 - The Evolution of Amazon Content Creation
04:59 - Founding Story and Company Background
06:26 - Agency vs SaaS
08:50 - Analysis of Amazon Search Today
10:53 - The Power of Brand Voice in Amazon Content
12:24 - Intent vs Keyword Search
13:58 - Best Practices for Updating Amazon Listings
16:50 - Keyword Rotation and Relevance
19:17 - Discovering the Right Keywords
21:57 - Catalog Management for Scale
24:50 - Adoption and Getting Started with Automato AI

Related Post: The Ultimate Amazon Repricing Strategies: AI-Powered Price Optimization

How to Reach Belal:
LinkedIn: linkedin.com/in/belharazin
Website: maverickdigital.com | automatoai.com

Scott’s Links:
LinkedIn: linkedin.com/in/scott-needham-a8b39813
X: @itsScottNeedham
Instagram: @smartestseller
YouTube: www.youtube.com/@smartestamazonseller2371
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Blog: https://www.smartscout.com/blog