Welcome to another of our Coffee Time chats. In this discussion we are joined by:

🔹 Jack Lindemuth of Strategic Solution Partners, one of our Expert Partners

In this discussion we talk about the 'new kid on the block', the Commercial Strategy Role, that overarching role encompassing Revenue, Marketing and Sales.

We explore what is driving this change? Where the role is being adopted and why there may be resistance at the independent hotel level.

We dig into some of the core benefits of embracing this evolution and how independent properties, and groups, can dip their toe in this commercial role without gambling everything on this change.

Hope you enjoy the discussion👍

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